Use Case
Marketing
HOW CAN AI ADD VALUE IN MARKETING?
All the chatter around generative AI is about making Marketing more efficient and effective. But few conversations cover the complexities of the sector and how AI can be incorporated into existing marketing strategies. So let’s dig into precisely how you can use AI to understand consumer behaviour, create compelling campaigns and optimise conversions.
The critical role of AI
"64% of marketers consider AI very or critically important to their success in the next 12 months."
The 2023 State of Marketing Report
Adding value with AI
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01
DYNAMIC AND TAILORED ADS FOR HIGHER ENGAGEMENT
Using a generative AI, we can create a dedicated platform for crafting unique ads based on preferences and behaviour data. Supporting impactful campaigns for your segments.
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02
TOPIC GENERATION FOR CONSISTENTLY FRESH CONTENT
By combining AI content-generation tools, our team can improve the flow of content to enhance brand presence. Giving you higher quality, more engaging interactions.
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03
GENERATIVE MARKET SEGMENTATION FOR PRECISION TARGETING
We can develop a bespoke system to analyse consumer data and determine the most relevant consumer types per product. Leading to far higher conversion rates.
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04
AUTOMATED CUSTOMER FEEDBACK ANALYSIS FOR FASTER RESPONSES
We can bring together AI tools that categorise, analyse and generate insights from multiple sources of customer feedback. Enabling quicker responses to your customer needs and concerns.
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05
PREDICTIVE MARKET ANALYSIS FOR PROACTIVE STRATEGIES
Using predictive modelling, we can apply AI to forecast future market shifts and evolving consumer preferences. Providing the trend and behavioural insights to inform your next campaign.
