Professional Services
WHERE CAN AI IMPROVE PROFESSIONAL SERVICES?
It may seem obvious but the Professional Services sector is not made of the same type of firms. The everyday business operations of a marketing services provider are very different to those of a management consultancy. And the same goes for providers offering IT solutions, legal services or accountancy.
Having worked across the broad field of Professional Services, Brightbeam’s founders have seen how an off-the-shelf approach to AI simply doesn’t transfer between service providers. So our approach is always based on context. Where are you now and where do you want to get to?
Client Acquisition
Operational Issue
Complex and lengthy sales cycles are making it harder to diversify the client portfolio.
What we can do
Establish customised predictive analytics using cleansed data and AI tooling to identify high-value leads.
The impact we can make
Focusing everyone on the highest-value accounts resulting in shortened sales cycles and quicker customer conversions.
Difficulties with understanding specific client needs is weakening the business in the face of competition from niche players.
What we can do
Develop AI-powered sentiment analysis to gauge client requirements from communications.
The impact we can make
Tailored sales pitches resulting in higher proposal acceptance rates.
Solution Development
Operational Issue
Challenges in customising solutions for different clients is undermining a hard-won market reputation.
What we can do
Use generative AI to create bespoke services using real-world customer information.
The impact we can make
Rapid prototyping of customer solutions resulting in higher levels of applicability and better client satisfaction.
Time-consuming manual solution designs are wasting valuable consulting resources.
What we can do
Apply AI-driven automation to solution design to make best use of resources.
The impact we can make
Easy and low-risk experimentation, innovation and standardisation resulting in faster time-to-market and reduced operating costs.
Project Management
Operational Issue
Inefficient resource allocation is putting high-value projects at risk of non-completion.
What we can do
Add AI to familiar project management tools for optimising resource allocation.
The impact we can make
A single source for resourcing resulting in timely project completion and best use of people, processes and technologies.
Challenges in estimating project timelines is reducing visibility and the profitability of projects.
What we can do
Write AI algorithms for predictive project timelines based on proven historical data.
The impact we can make
Accurate reports that produce project delivery estimates in line with real-world requirements.
Client Relationship Management
Operational Issue
Problems with meeting new expectations is having an adverse effect on long-term client relations.
What we can do
Adapt CRM systems using AI to cherry-pick client data to add personalisation to communications, especially follow-ups.
The impact we can make
Cost-effective and non-generic communications resulting in stronger stakeholder relationships and greater client retention.
An inability to identify timely cross- or up-sell opportunities is seeing money ‘leave the table’ on every deal.
What we can do
Bespoke tools that use AI to uncover revenue opportunities from structured and unstructured client data.
The impact we can make
A platform for increasing revenue-per-client and expanding existing service contracts.
